Help for people sending outreach emails

We're scaling up outreach to candidates across the EU and I keep getting questions from our legal team about GDPR. I'm not sure whether our current sequences are actually compliant — we're sourcing emails from LinkedIn and a couple of data providers. Nobody has opted in explicitly, and our follow-up cadence is pretty aggressive. What do I need to check before we keep going?…more

We've been sending cold outbound campaigns for a few months now and open rates are stuck in the 20–25% range no matter what we try. I keep reading conflicting advice about subject lines — some people say keep it super short, others say add personalization tokens, others say use a question. Trying to figure out what actually works for B2B specifically, not just generic email marketing tips.…more

My open rates look decent but I'm not getting many replies, and I suspect my follow-up timing is off. Sometimes I wait a week, sometimes three days — I'm basically guessing. Is there a reliable rule for when to follow up on a cold email so I stop leaving deals on the table?…more