26 answers
Cold emailing starts net-new conversations with 5.8–7.8% reply rates; email marketing nurtures opted-in relationships with compounding engagement. Here's how to pick the right approach when you can't do both equally well.
Cold emailing hiring managers can work — but only if you stop treating it as a one-and-done tactic. Here's what the data says and what to do this week.
Stop hoping hiring managers will find you. Here's how to cold email them directly with a service pitch that actually gets read — and replied to.
After months of bombing cold outreach to sales influencers, I completely overhauled my approach and hit a 39% reply rate. Here's exactly what changed — and the data behind why it works.
Most cold emails are too long — and your reply rate is paying for it. Here's what the data actually says about word count, and where different sources agree (and disagree).
Cold emailing and email marketing have completely different performance metrics — and comparing them directly will mess with your head. Here's how to read the numbers correctly and focus your prospecting time where it counts.
Yes, P.S. lines can move the needle in cold outreach — but only when they're concise, personalized, and placed intentionally. Here's what's actually worth doing.
That elaborate signature with your logo, LinkedIn icon, and motivational quote isn't helping your cold emails. Plain text signatures outperform HTML for cold outreach because they avoid spam filters and feel like they came from a real person, not a marketing department.
Generic "I noticed" openers are tanking reply rates across the board. Here's what the data says about personalization — and concrete hook formulas you can steal today.
Adding links to your first cold email can hurt deliverability and make your message look like a sales pitch. Skip them on the first touch — get the reply first, send the link after they've engaged.
Tired of cold emails that sound like sales pitches? Here's the fastest fix to try today plus the bigger habit to build for consistent replies.
Your AI-drafted emails look fine on paper — and then nobody replies. Here's the one edit that signals "human wrote this," plus the data-backed workflow that actually wins.
Your CTA is doing more damage than your subject line. A Gong study of 304K emails shows interest-based asks outperform meeting requests — here's how to fix the last line of your cold email.
If your cold emails are getting opened but not answered, format may be the culprit. Vendor data points strongly toward plain text — here's what the numbers actually show and where to apply skepticism.
Attachments in cold emails can trigger spam filters, hurt deliverability, and raise security concerns for recipients. Here's why secure cloud links are the smarter choice for your cold outreach.
Generic cold emails get under 1% response rates; personalized ones hit 10–15%. Signado (citing Gong's research) found 1–4 lowercase word subject lines clear 58%+ open rates, while Instantly's benchmark data shows 6–10 word subject lines average 21% opens. Get the tactics right and the gap is enormou
Tired of generic "Hi {{first_name}}" emails getting ignored? Here's how to personalize at scale and hit reply rates your boss won't believe.
Studies point in slightly different directions, but one thing is certain: shorter cold emails outperform longer ones. Here's what the data actually says — including where the research disagrees.
Stuck at 2-3% reply rates despite decent open rates? The fix is usually your introduction — here's what the data says about personalization levels that actually move the needle.
Reaching CEOs by cold email is harder — but when it works, it works better. Here's the data on why positive reply quality from C-suite beats every other tier, and the exact template to make it happen.
Garbage email lists are killing your reply rates. Here's how to find, verify, and maintain cold outreach lists that actually perform — with 2026 benchmarks to measure yourself against.
Your email sign-off isn't just a formality — it measurably affects whether people reply. Gratitude-based closings consistently outperform neutral ones. Here's what the data actually says.
Boost your cold email reply rates with research-based templates. Learn the key elements that separate high-performing B2B outreach from the generic messages every prospect deletes on sight.
Cold email response rates dropped to 5.1% in 2026, but you can beat the average with two key strategies: a quick win on subject lines and the bigger play on smart personalization — both grounded in real send-volume data.
Want higher reply rates on your emails? Boomerang's large-scale study shows gratitude-based sign-offs consistently outperform "Best regards" — here's the full breakdown and what it means for your cold outreach.
Recruiting-agency BDRs cold-emailing hiring managers are doing B2B sales — not job-seeker outreach. Here's the honest reply-rate range and three mistakes to avoid.