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Benchmarks vary wildly depending on who you ask: Gong's large-scale data puts the average at 0.29% (1-in-344), while SalesHive's agency data puts it at 1.0% (1-in-100). Here's how to use both numbers without getting misled by either.
Can't tie deals back to your cold email outreach? Here's the ROI formula, the funnel metrics that actually matter, and the benchmarks to measure yourself against in 2026.