2 answers
A good cold email reply rate ranges from 3–10% depending on your industry and dataset. The average sits between 3.1–3.43%, but top performers hit 8–12% — here's where you stand and what actually moves the needle.
Benchmarks for B2B cold outbound open rates vary significantly by source and email motion. Here's what the data actually says — separated by source so you can judge your own numbers honestly.