Here's the honest take: most sales blogs aren't written for you — they're written for VPs who want to feel smart at conferences. But a handful of them are genuinely useful if you're an SDR trying to move the needle on cold outreach this week. Here's where to start.
Move 1: Subscribe to Gong's Blog
In a 2019 survey of over 50 sales leaders and professionals, Gong's blog came out as the top pick — and the reason still holds. As the Gong team puts it, they "publish data from analyzing millions of recorded and transcribed sales conversations with AI so you can learn what separates the best salespeople from the rest, according to hard data." That's exactly what a plateauing SDR needs: real patterns from real calls, not theories.
Fair warning: Gong's blog ranking their own blog #1 is an obvious conflict of interest, and the survey itself is from 2019. But the content quality has remained consistently practical — focused on conversation intelligence, objection handling, and what actually works at the top of the funnel. Check it out and judge for yourself.
They publish roughly once a week, with a quality-over-quantity approach. Each post tends to be loaded with specific techniques you can test in your next campaign.
Move 2: Add HubSpot Sales Blog to Your Rotation
HubSpot has been a content machine for years, and their sales blog is one of the few high-volume publishers that doesn't sacrifice usefulness for output. They post multiple times per week on cold email templates, objection handling, and prospecting — topics that map directly to your daily grind as an SDR.
The volume means you can be selective: skim headlines, pick one post that matches your current problem, and go deep. Don't try to read everything.
Move 3: Dig Into Sales Hacker
Sales Hacker covers a wide range of topics relevant to SDRs specifically — from prospecting strategies to outreach sequencing — and it doesn't talk down to early-career reps. It's multi-author, which means the quality varies, but the floor is high. They also produce ebooks, webinars, and podcasts, so if reading isn't your preferred format after a long call block, there are other ways in.
Move 4: Follow John Barrows (Make It Happen Blog)
John Barrows is one of the more well-known names in sales training, and his blog reflects that. The writing is narrative and practical — he draws on his own experience in sales and doesn't dress it up in buzzwords. His posts are crisp, clear, and give you concrete things to try. Good for when you want a human perspective instead of a data report.
How to Actually Use These Blogs
Reading is not a strategy. Here's how to make these blogs work for you:
- Pick ONE tactic per week. Test it in your next campaign. Track what happens. Then move on.
- Don't read everything. Skim headlines two or three times a week, save the posts that match your current bottleneck, and read those.
- Apply before you subscribe to more. More blogs won't fix a plateauing outreach. One good idea, executed well, will.